Global eCommerce Strategies

Global eCommerce Strategies (3 ECTS)

The COVID-19 pandemic has disrupted all business activities, imminently accelerating the digitisation of existing business models. The course will show in a practical way the most relevant aspects of e-commerce and its applications: types of e-commerce, online marketing, social networks, positioning, technological platforms, new digital business models; and the strengths and weaknesses according to the users involved in the transactions.

Access to the syllabus

Taught by:

  • Mª Teresa del Val /Sorin Gavrila Gavrila

Dates of teaching:

  • Virtual:

    08/07/2022 16.00-21.00

  • On site:

    12/07/2022 16.00-21.00

    13/07/2022 16.00 a 21.00

    14/07/2022 16.00-21.00

    15/07/2022 16.00-21.00

Language:

  • English

Modality:

  • Virtual / Face-to-face