Global eCommerce Strategies
Global eCommerce Strategies (3 ECTS)
The COVID-19 pandemic has disrupted all business activities, imminently accelerating the digitisation of existing business models. The course will show in a practical way the most relevant aspects of e-commerce and its applications: types of e-commerce, online marketing, social networks, positioning, technological platforms, new digital business models; and the strengths and weaknesses according to the users involved in the transactions.
- Mª Teresa del Val /Sorin Gavrila Gavrila
Dates of teaching:
13/07/2022 16.00 a 21.00
- Virtual / Face-to-face