Business Model Generation and Marketing for Small Businesses (6 ECTS)

The entire course aims to impart the practical skills to the entrepreneurs, which they can readily employ in their current or upcoming businesses. Working in a team of diverse nationalities will help the individual entrepreneurs to have access to foreign market information that will smoothen their business model generation and marketing operations. This short term course provides hands-on experience on different technologies and integrates the interdisciplinary knowledge across domains like market research, business Model Innovation, Entrepreneurship, website development and marketing.

At the end of the course, students will receive a course completion certificate from Alcalingua University of Alcalá.

Access to the syllabus

Taught by:

  • Luis Rubalcaba and Varun Gupta

Dates of teaching:

  • Virtual:

    14-16-19-21-24 June 14.00-18.00

    On site:

    13-15-17-18-20-22-23 June 14.00-18.00


  • English


  • Virtual / Face-to-face