Program

Download here the program in PDF format

Wednesday, 20th January
International Workshop on Business Servitization and Industry 4.0
   
  Chair: Estíbaliz Hernández
            Mondragón University, Spain
   
09:00 Welcome
  Luis Rubalcaba
University of Alcalá
   
  Ángel Asensio
President of the Madrid Chamber of Commerce
   
09:30

Servitization for Advanced Services?

  Andreas Schroeder
Aaston University, UK
   
11:00 Coffee break
   
11:30 Servitization and industry 4.0 from the Japanese experience
  Takeshi Takenaka
National Institute of Advanced Industrial Science and Technology, Japan
   
13:00 User-driven innovation and human-Centered Digitalization and Services
  Marja Toivonen
Aalto University, Finland
   
14:00 Lunch
   
   
15:00 Service experience for business innovation
  Luis Rubalcaba and Laura Cortijo
University of Alcalá, Spain
   
16:00 Industry 4.0 and smart services
  Walter Ganz
Fraunhofer Institute, Germany
   
17:30 Close
 
ORGANIZED BY:

WITH THE COLLABORATION OF:
RESER logo UAH Camara de Comercio Madrid