Global eCommerce Strategies (3 ECTS)
The COVID-19 pandemic has disrupted all business activities, imminently accelerating the digitisation of existing business models. The course will show in a practical way the most relevant aspects of e-commerce and its applications: types of e-commerce, online marketing, social networks, positioning, technological platforms, new digital business models; and the strengths and weaknesses according to the users involved in the transactions.
Taught by:
- Mª Teresa del Val /Sorin Gavrila Gavrila
Dates of teaching:
-
Virtual:
08/07/2022 16.00-21.00
-
On site:
12/07/2022 16.00-21.00
13/07/2022 16.00 a 21.00
14/07/2022 16.00-21.00
15/07/2022 16.00-21.00
Language:
- English
Modality:
- Virtual / Face-to-face