Research in services is moving from a sector and supply approach to an activity and demand perspective, where services generate value in any social and economic activity, with users playing a leading role. Any company, industry, sector, city, region, or country can generate business, economic, or social value when integrating new or improved services. Services generate value by building on new forms of interaction between users and providers, organizations and individuals, the public, business, and the third sector. These interactions increasingly involve co-creation and innovation, for which new technologies are of the utmost importance. This is the case with servitization processes, smart services, Industry 4.0 and digital transformation in public services.
The 30th RESER Congress, which will take place on January 21st-22nd in Alcalá de Henares (Madrid, Spain), focuses on value co-creation and innovation as new dynamics shaping services today and aimed at improving the transformative power of services in modern societies: new avenues for a new services world.
The RESER Congress includes several activities, before and during the Congress days, related to public and private services. Particular mention has to be made to the joint RESER-COVAL conference on Value co-creation, innovation and digital transformation in public services, on Thursday, January 21st, the international workshop on servitization, smart services and industry 4.0 that will take place before the conference, on Wednesday, January 20th, and the winter school on services innovation on Monday, January 18th and Tuesday 19th, 2021.