Program

Pre-conference Workshops

4

TIME: 9:00-11:00

Tuesday, 10 July

Title: Exploring meanings and patterns in texts with the UAM corpus tool, Dr. Matteo Fuoli.

TIME:12:00-14:00

Tuesday, 10 July

Title: How to teach business communication using discourse analysis?, Dr. Erika Darics.

TIME :16:00-18:00

Tuesday, 10 July

Title: Argumentation Analysis for Business Communication, Dr. Rudi Palmieri.

PROGRAM                                                                                                                                                                Download here the meeting program

Wednesday, 11 July

09:00

Registration

10:00

Opening Ceremony

10:30

Plenary speaker: Matteo Fuoli
University of Birmingham, UK

“Trust management strategies in business communication: discourse analytical and experimental perspectives”

11:30 Coffee-break
12:00

Panel 1: Entrepreneurial Discourse and Persuasion: Providing PROPER Evidence
Salón de Actos

Individual presentations
Sala de Reuniones

Chairs: Mercedes Díez-Prados & Antonio García-Gómez

  • Mercedes Díez Prados & Ana Mª Cestero
    Nonverbal communication in persuasive business discourse in English and Spanish

Chair: Verónica González Araujo

  • Will Penman
    Teaching Students to Write Ethical Job Application Materials in the Midst of  Systemic Injustice: A Pilot Pedagogical Intervention
  • Antonio García Gómez
    Engagement and provocation: Seeking and resisting compliance in entrepreneurial discourse
  • Aida Andino & Sandra Sepúlveda
    To evaluate TV commercials and identify unintended negative messages perceived by viewers
  • Ana Belén Cabrejas Peñuelas
    The relationship between evaluative lexis and discourse structure in entrepreneurial pitches: A study of Dragon's Den
  • Gina Poncini
    Inclusion, Community and Brand Values: Examining Communication and theSpecial Olympics IX MENA Games, Abu Dhabi 2018
  • Lidia Taillefer
    Elevator Pitch: An English-Spanish Sociolinguistic Analysis
  • Jo Katambwe
    Stakeholder engagement and collaboration: a situational ethical procedure for active responsibility in corporate messaging
14:00

Lunch break

 
15:30-
16:30

Panel 1: Entrepreneurial Discourse and Persuasion: Providing PROPER Evidence
Salón de Actos
Chairs: Mercedes Díez-Prados & Antonio García-Gómez

 

Individual presentations
Sala de Reuniones
Chair: Dolores Porto Requejo

Individual presentations
Sala de Juntas
Chair: Carmen Santamaría García
15:30
  • José Santiago Fernández Vázquez, Roberto Álvarez & Ángel Sancho
    Perlocutionary effects of reason and emotion in televised entrepreneurial pitches: an intercultural analysis

 

  • Mary Griffith
    Using Miscommunication to discuss communication
  • Carolyn Meyer An Analysis of Banking, Technology and MSP CEO Open Letters Responding to Crisis
16:00
  • Rosa Muñoz Luna
    Persuasive sentences: a syntactic approach to persuasion
  • Dorien Van De Mieroop
    Identity gatekeeping? in performance appraisal interviews
  • Olesia Liubashenko
    Dialogue in Workplace Discourse of the Army Chaplains: Code of Ethics and Communication Boundaries”

 

   
16:30-
18:30

Individual presentations
Salón de Actos
Chair: Dolores Porto Reuquejo

 

Individual presentations
Sala de Reuniones
Chair: Antonio García-Gómez

 

16:30
  • Carmen Santamaría García
    (Im)politeness in teacher-student interaction at higher education: an ethical perspective to the profession of teaching
 
  • Marcel Robles
    Student Activities to Promote Ethical Decision Making
 
17:00
  • Jolanta Aritz
    Applying analytical approach to corporate reputation management in a cross-cultural virtual collaboration project
 
  • John Fredy Gill Bonilla
    A critical-cognitive analysis of Donald Trump´s discourse across time: Trump as a businessman versus Trump as a president
 
17:30
  • Seiji Nomura
    Communication Gaps in Investment Chain: An Analysis from Asset Management Business Perspective

 
  • Donatella Malavasi
    Communicating Corporate Social Responsibility online: A comparison between socially responsible and irresponsible companies
 
   
  • Erika Dariks & Cristina Gatti
    Talking a team into being in online workplace collaborations: the discourse of virtual work
 
18:45 Guided tour to Alcalá de Henares  
   
   
Thursday, 12 July  
   
   
09:00

Plenary lecturer: Ruth Breeze
University of Navarra, Spain

“Persuasion and manipulation in professional discourse: the case of health and nutrition”

10:00-
11:30

Panel 2: Persuasión e imagen de marca en la institución turística
Salón de Actos
Chair: Carmen Cortés Zaborrás

Individual presentations
Sala de Reuniones
Chair: Lidia Taillefer

Individual presentations
Biblioteca
Chair: Rosa Muñoz Luna

10:00
  • Isabel Turci Domingo
    Semiosfera turística: crear el acontecimiento
  • Holly Anderson
    Ethical issues within deception research and earnings calls
  • Barbara Davis
    Pinkwashing and Greenwashing Reciprocity
10:30
  • María José Torres Navarro
    Turismo y voluntariado, en busca de la autenticidad
  • Jolanta Lacka-Badura
    Through the ethical lens: work climates reflected in employee reviews and testimonials
  • Almudena Basanta
    Responsabilidad Social Corporativa (RSC) en el mundo hispánico: un análisis conceptual de un corpus chileno, español y mexicano
11:00
  • Carmen Cortés Zaborras
    Sin novedad en el paraíso. Emociones, terrorismo y turismo
  • Bianca Dijkstra
    Navigating the moral map: Multilingual workplace interactions in the European supply chain
  • Chloé Lybaert
    WORST. RESTAURANT. EVERRR!! The impact of linguistic wrapping on credibility in online consumer behaviour
11:30 Coffee break  
12:00

Plenary lecture: Laura Alba Juez
National Distance-Learning University, Spain

“Sensitive e-mail messages at the workplace: Some discourse strategies used to maintain an ethical e-communication among colleagues”

13:00-
14:00

Individual presentations
Salón de Actos
Chair: Antonio García Gómez

Individual presentations
Sala de Reuniones
Chair: José Santiago Fernández Vázquez

13:00
  • Juan C. Palmer-Silveira & Miguel F. Ruiz-Garrido
    Banking CSR reports: Can they be trusted?
  • Jane Kassis-Henderson & Linda Cohen
    From a lingua franca to a multilingual franca approach: where ethics and performance meet
13:30
  • Lise-Lotte Holmgreen
    Is being right legitimate? Managing public outcries on social media
  • Aliison Alford
    Redefining Work Ethic: Daughters’ social construction of professional intentions and talk of mothers’ memorable messages about career
14:00

Lunch break

 
15:30

A special session about ABC’s strategic plan for 2020-2025
Geert Jacobs & Marcel Robles
Salón de Actos

16:00-
18:30

Panel 3: Discourses of (de-)legitimization in corporate-consumer communication
Salón de Actos
Chair:  Sofie Decock

Panel 4:Critical language and discourse awareness in business and the professions
Sala de Reuniones

Chair: Erica Darics
  16:00
  • Rebecca Van Herck, Bridgit Fastrich & Sofie Decock
    (De-)legitimization strategies in B2C-complaint negotiations on social media
  • Annaleena Parhankangas
    Linguistic style and crowdfunding success among social and commercial entrepreneurs: An example of a language study in the field of entrepreneurship
  16:30
  • Bernard de Clerck
    If you can’t explain it simply, you don’t want them to understand. Legitimization through readability? A closer look at sustainability reports
  • Andrea Whittle
    Metaphor, Morality and Delegitimation: A Critical Discourse Analysis of the Media Coverage of the Payday Loan Industry
  17:00
  • Ursula Lutzky 
    We apologise for the current IT systems outage?. British Airways? use of Twitter in customer services
  •  Peter Kastberg & Marianne Grove Ditlevsen
    Challenging the discourse of newcomer socialization practices in organizations from a critical perspective
  17:30
  • Valerie Creelman
    Go back to your roots!!: Customer Involvement in Restoring Brand Legitimacy
  • Almut Koester
    Critical Language Awareness and Business Communication
  18:00
  • Paola Catenaccio

    Seeking legitimiation through dialogue in the biotech industry: Monsanto’s Conversation
  • Erica Darics
    Critical language/discourse awareness and the soft skill agenda
 20:00 Conference dinner  
   
   
Friday, 13 July   
   
   
 09:00- 11:00

Panel 5: Multimodality and interdiscursivity in professional and academic genres
Salón de Actos
Chair: Julia Valeiras-Jurado & Giuditta Caliendo

Panel 6: What counts as data in business and professional discourse research and training?
Salón de Reuniones
Chair: Geert Jacobs

Panel 7: Ethical issues on persuasive business communication
Biblioteca
Chair: Mercedes Díez Prados

  09:00
  • Giuseppe Balirano & Margherita Rasulo
    Academic Self-Branding: A Multimodal Critical Discourse Analysis

 

  • Hiromasa Tanaka
    Sharing the value of mixed methods research in a  test development project
  • Mónica Sánchez Torres 
    Conscious writing: non-sexist language and/in ethical business discourse

 

  09:30
  • Julia Valeiras-Jurado
    Multimodal Persuasive strategies in product pitches

 

  • Christina Efthymiadou 
    Researching trust in business partnerships: a discourse analytical perspective
  • María Irene Pastor Rodríguez
    Ecological marketing as a persuasive tool in crowdfunding
  10:00
  • Edgar Bernad-Mechó
    Structuring discourse in student business presentations. A multimodal approach to metadiscourse
  • Geert Jacobs, Tom Bruyer & Astrid Vandendaele
    Leveraging student-led interviews on the multilingual workplace
  • Lorena Pérez-Hernández
    Implicit primary metaphors as a subliminal advertising strategy
  10:30
  • Julia Valeiras-Jurado & Giuditta Caliendo 
    Legitimation in academic TED talks: a multimodal analysis
  • Ana Serra Celga
    Gender and ethics in leadership communication: the case of the military language
11:00

Coffee break

11:30

Plenary lecturer: Dennis Davy and Peter Daly
EDHEC Business School, France

“Persuasion and Impression Management Revisited:  Insights from the Entrepreneurial Pitch

12:30-
13:30

Individual presentations
Salón de Actos
Chair: Dolores Porto Requejo

Individual presentations
Salón de Reuniones
Chair: Antonio García Gómez

Panel 7: Ethical issues on persuasive business communication
Biblioteca
Chair: Mercedes Díez Prados

  12:30
  • Judith Ainsworth
    (Un)ethical leadership: a critical discourse analysis of Wells Fargo’s CEO email to team members

  • Inmaculada Pineda 
    Client-Architect E-mail interactions in an ELF context: Persuading the client to pay
  • Ana Serra Alcega 
    Gender and ethics in leadership communication: the case of the military language
  13:00
  • Mª Dolores Porto Requejo & Silvia Molina
    Multimodal Persuasion in Corporate Websites

  • Mª Asunción Gómez Lorenzo
    Discourse Analysis on Corporate Social Responsibility Manuals in private companies: Rhetoric and Persuasion
13:30

Conference closing session

14:00

Farewell cocktail